This holiday season sees a flood of new STEM toys marketed just for girls. Here are six contenders.
The shortage of women in computer science and tech has been a topic of heated discussion and much teeth-gnashing. . Given that STEM (science, tech, engineering and math) careers are regularly among the highest paid and the number of STEM jobs is predicted to grow by 17% over the next ten years, there has been a movement afoot to spark girls’ interest at a young age, with coding camps for girls.
The latest effort? This holiday season sees a flood of new STEM toys marketed explicitly for girls. It might seem counterintuitive, given that many retailers, like Target and Disney, have begun eschewing gender labels on toys. But Adrienne Appell , trend specialist at the Toy Industry Association in Manhattan, says STEM toys for girls is a big trend. “We named it as a major trend in 2014 and we’ve seen it continue in 2015,” says Appell.